BRCR Announces Partnership with 1% for the Planet
COLUMBUS, OHIO, March 27, 2013 Backroom Coffee Roasters has joined 1% for the Planet (1%), pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability.
”Signing on to 1% for the Planet shows Backroom Coffee Roasters has a strong commitment to investing in sustainability efforts,” says Terry Kellogg, CEO. “They're using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We're excited to welcome Backroom Coffee Roasters to our global network."
“Supporting the environment has always been a big part of the company, from delivering coffee beans by bike to creating green initiatives in our production facility,” says Chris Bishop, owner of Backroom Coffee Roasters.
Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. Non-profits are approved based on referrals, track record and sustainbility focus. Over 3,000 non-profits worldwide are currently approved.
“As we near our 10th anniversary we’re celebrating that our members have contributed nearly $100 million of critically needed funds,” comments Kellogg. “The understanding that brands can succeed financially by investing in the environment is clearly apparent, and consumer demand is driving a lot of this success. The average annual revenue growth of the companies in the 1% for the Planet network from 2008 to 2011 was over 50%, even though the overall economy has been struggling. There’s a paradigm shift happening here and we’re thrilled that so many innovative businesses are sling-shotting the movement in to high gear.”
About 1% for the Planet
Established in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This growing global movement of over 1,200 member companies in 45 countries donate one percent of annual sales to environmental organizations worldwide. To learn more go to: www.onepercentfortheplanet.org.
About Backroom Coffee Roasters
Started in 2010, Backroom Coffee Roasters is a specialty micro-roaster located in Columbus, Ohio, roasting only high-end Arabica beans from around the world. Backroom Coffee Roasters is a family run business, which is located in the “backroom” of the Trek Bicycle Store of Columbus on Lane Avenue in Upper Arlington. For the majority of their wholesale accounts, coffee beans are delivered via a specialty cargo bike. Backroom Coffee believes in the bicycle for health and sustainability. To find out more, visit www.backroomcoffeeroasters.com.